The expansive and diverse Texas landscape provides the foundation for an outdoor economy that boasts a $55.8 billion impact, creates over 387,000 direct jobs, and generates $19.3 billion in wages and compensation.
Nearly 12 million Texans participate in outdoor activities that promote healthy behaviors and contributes to rural economic resilience.
The expansive and diverse Texas landscape provides the foundation for an outdoor economy that boasts a $55.8 billion impact, creates over 387,000 direct jobs, and generates $19.3 billion in wages and compensation.
Nearly 12 million Texans participate in outdoor activities that promote healthy behaviors and contributes to rural economic resilience.
The expansive and diverse Texas landscape provides the foundation for an outdoor economy that boasts a $55.8 billion impact, creates over 387,000 direct jobs, and generates $19.3 billion in wages and compensation.
Nearly 12 million Texans participate in outdoor activities that promote healthy behaviors and contributes to rural economic resilience.
Mission
Mission
Advance outdoor business, inspire discovery, and foster engagements that strengthen our communities.
Advance outdoor business, inspire discovery, and foster engagements that strengthen our communities.
Advance outdoor business, inspire discovery, and foster engagements that strengthen our communities.
Outdoor businesses and rural communities across Texas lack sufficient resources and supportive infrastructure to ensure a secure and resilient path ahead.
We enable entrepreneurs, organizations, and communities to have a greater influence on their futures, and the runway to develop innovations that ignite outdoor sector advancements.
Learning Networks.
Expert Knowledge & Feedback. Collaborations.
Information and Data.
Enhanced Exposure.
Outdoor businesses and rural communities across Texas lack sufficient resources and supportive infrastructure to ensure a secure and resilient path ahead.
We enable entrepreneurs, organizations, and communities to have a greater influence on their futures, and the runway to develop innovations that ignite outdoor sector advancements.
Learning Networks.
Expert Knowledge & Feedback. Collaborations.
Information and Data.
Enhanced Exposure.
Outdoor businesses and rural communities across Texas lack sufficient resources and supportive infrastructure to ensure a secure and resilient path ahead.
We enable entrepreneurs, organizations, and communities to have a greater influence on their futures, and the runway to develop innovations that ignite outdoor sector advancements.
Learning Networks.
Expert Knowledge & Feedback.
Collaborations.
Information and Data.
Enhanced Exposure.
Our Values
Our Values
Adventure
Adventure
It's in our nature and what we believe in
It's in our nature and what we believe in
Quality
Quality
Anything worth doing, is worth doing well
Anything worth doing, is worth doing well
Innovation
Innovation
Strive to discover and ignite progress
Strive to discover and ignite progress
Adaptability
Adaptability
Boldly embrace change, its inevitable
Boldly embrace change, its inevitable
Goodness
Goodness
Be a catalyst for happiness and generosity, it's contagious
Be a catalyst for happiness and generosity, it's contagious
Community
Community
Committed to all people and all places
Committed to all people and all places
Focus Areas
Focus Areas
Outdoor Business & Rural Advancement
Outdoor Business & Rural Advancement
Recreation Infrastructure
Recreation Infrastructure
Community Engagement
Community Engagement
Advocacy
Advocacy
Objectives
Objectives
Connect the Texas outdoor recreation industry as an engaged network
Connect the Texas outdoor recreation industry as an engaged network
Improve learning network connectivity for outdoor entrepreneurs and rural communities
Improve learning network connectivity for outdoor entrepreneurs and rural communities
Promote exposure for outdoor ecosystem participants, with targeted support for early-stage outdoor businesses and projects
Promote exposure for outdoor ecosystem participants, with targeted support for early-stage outdoor businesses and projects
Reinforce the positive economic, health, and community benefits from a healthy outdoor recreation infrastructure
Reinforce the positive economic, health, and community benefits from a healthy outdoor recreation infrastructure
Ignite increased private sector investments and public-private partnerships to enhance Texas' outdoor business support infrastructure
Ignite increased private sector investments and public-private partnerships to enhance Texas' outdoor business support infrastructure
Outdoor Recreation is More than Leisure
Outdoor Recreation is More than Leisure
Outdoor Recreation is Business
Outdoor Recreation is Business
Outdoor recreation cultivates an industry landscape that depends on a dynamic assortment of entrepreneurs, innovators, land owners and stewards of our outdoor spaces. Major industries contribute to outdoor recreation, led in 2022 by retail trade ($153.6 billion), followed by arts, entertainment, recreation, accommodation, and food services ($144.5 billion), and the manufacturing ($19.3 billion).
Outdoor recreation cultivates an industry landscape that depends on a dynamic assortment of entrepreneurs, innovators, land owners and stewards of our outdoor spaces. Major industries contribute to outdoor recreation, led in 2022 by retail trade ($153.6 billion), followed by arts, entertainment, recreation, accommodation, and food services ($144.5 billion), and the manufacturing ($19.3 billion).
Outdoor recreation cultivates an industry landscape that depends on a dynamic assortment of entrepreneurs, innovators, land owners and stewards of our outdoor spaces. Major industries contribute to outdoor recreation, led in 2022 by retail trade ($153.6 billion), followed by arts, entertainment, recreation, accommodation, and food services ($144.5 billion), and the manufacturing ($19.3 billion).
Outdoor Recreation is Community Health
Outdoor Recreation is Community Health
Participation trends sparked by COVID-19 have ignited overdue narratives on the credible physical and mental benefits of outdoor activity. Movement in nature with others addresses some of the Nation's daunting public health concerns like increasing stress and anxiety, mental well being, cardiovascular health, inflammation and scalable preventive care strategies suitable for a growing population.
Participation trends sparked by COVID-19 have ignited overdue narratives on the credible physical and mental benefits of outdoor activity. Movement in nature with others addresses some of the Nation's daunting public health concerns like increasing stress and anxiety, mental well being, cardiovascular health, inflammation and scalable preventive care strategies suitable for a growing population.
Participation trends sparked by COVID-19 have ignited overdue narratives on the credible physical and mental benefits of outdoor activity. Movement in nature with others addresses some of the Nation's daunting public health concerns like increasing stress and anxiety, mental well being, cardiovascular health, inflammation and scalable preventive care strategies suitable for a growing population.
Outdoor Recreation is Economic Security
Outdoor Recreation is Economic Security
Rural communities rely heavily on outdoor recreation for economic activity and public interests are projected to continue increasing over the next 30 years. Outdoor recreation based strategies have the potential to revitalize rural communities, connect people, create careers and fuel economic growth. With the abundance of rural communities across Texas, solutions for their future are essential.
Rural communities rely heavily on outdoor recreation for economic activity and public interests are projected to continue increasing over the next 30 years. Outdoor recreation based strategies have the potential to revitalize rural communities, connect people, create careers and fuel economic growth. With the abundance of rural communities across Texas, solutions for their future are essential.
Rural communities rely heavily on outdoor recreation for economic activity and public interests are projected to continue increasing over the next 30 years. Outdoor recreation based strategies have the potential to revitalize rural communities, connect people, create careers and fuel economic growth. With the abundance of rural communities across Texas, solutions for their future are essential.
Outdoor Recreation is Texas
Outdoor Recreation is Texas
Texas is a leader in attractive business climates and small business support, has a renowned history in conservation practices and agriculture education, and a population that personifies outdoor lifestyles. However, until TxORA, the state industry lacked a cohesive identity, resulting in missed opportunities to capture investments and maximize the benefits to all Texans realized through outdoor recreation.
Texas is a leader in attractive business climates and small business support, has a renowned history in conservation practices and agriculture education, and a population that personifies outdoor lifestyles. However, until TxORA, the state industry lacked a cohesive identity, resulting in missed opportunities to capture investments and maximize the benefits to all Texans realized through outdoor recreation.
Texas is a leader in attractive business climates and small business support, has a renowned history in conservation practices and agriculture education, and a population that personifies outdoor lifestyles. However, until TxORA, the state industry lacked a cohesive identity, resulting in missed opportunities to capture investments and maximize the benefits to all Texans realized through outdoor recreation.
Member Testimonials
“Being a member of TxORA has been a wealth of data, information and connections. As PacAPit is a growing brand, association with other like minded TxORA members has direct impact on the success of PacAPit. I am excited to be an early adopter and seeing the expansion of TxORA. Great adventures are ahead!”
PacAPit
John Chadwell
CEO, Owner & Inventor
@thepacapit
Member Testimonials
“Being a member of TxORA has been a wealth of data, information and connections. As PacAPit is a growing brand, association with other like minded TxORA members has direct impact on the success of PacAPit. I am excited to be an early adopter and seeing the expansion of TxORA. Great adventures are ahead!”
PacAPit
John Chadwell
CEO, Owner & Inventor
@thepacapit
Member Testimonials
“Being a member of TxORA has been a wealth of data, information and connections. As PacAPit is a growing brand, association with other like minded TxORA members has direct impact on the success of PacAPit. I am excited to be an early adopter and seeing the expansion of TxORA. Great adventures are ahead!”
PacAPit
John Chadwell
CEO, Owner & Inventor
@thepacapit