The Texas Outdoor Recreation Ecosystem

Growth and longevity within a natural ecosystem are dependent on acquiring from limited resources and optimizing relationships with external factors.

Outdoor brands, entrepreneurs and rural communities are the backbone of a $48 billion recreation economy in Texas. They create the innovative gear that keep us comfortable or camouflaged and provide the spaces we adventure or escape daily stressors. Consequently, building healthy communities capable of demonstrating economic resiliency.

Texas has a tremendously healthy appreciation for the outdoors, from historic ranching and conservation practices to being the birthplace of recently adopted Olympic sport, bouldering. However, ecosystem participants that enable the continuation of outdoor recreation face increasing competitive forces.

TxORA elevates the collective value for outdoor entrepreneurs and communities by establishing an engaged recreation ecosystem and empowering members to obtain greater resources through continuous learning, collaborations and exposure driving events.

Approach

Engage diverse outdoor sectors

Industry Conversations, Cross-Sector Networking, Discussion Groups

Educate and inform

Economic Strength, Public Health Benefits, Rural Community Resiliency

Bridge relationships

Connect Commerce, Recreation, Conservation and Community

Enhance Exposure

Showcase Texas Outdoor Business, Outdoor Rec Industry Markets

Nurture Small Business

Reduce Constraints, Collective Spaces, Fundraising for Sponsorships & Grants

Additional Services to Support Outdoor Business

Business consulting, photo services, sales training, or event support? Engage@txora.org

The Texas Outdoor Recreation Ecosystem

Essential participants and influential forces of the Texas outdoor recreation ecosystem, working together, to elevate outdoor business and rural communities

Membership Categories

TxORA membership categories are structured to enable widespread ecosystem participation to advance Texas' outdoor industry, by elevating outdoor business and fostering engagements that strengthen our communities.

TxORA Outdoor Industry Membership

Texas-based outdoor business, brands and recreation places

Outdoor Business Network

Startups & innovators

Brands & retailers
Outdoor professionals

Event directors

Recreation Places

Parks & waterways

Outdoor venues

Rural communities

Accomodations

Small Business Tiers (revenue <$500k)

TIER

ANNUAL DUES

Connected

Engaged

Elevated

$100

$300

$450

Revenue Based Tiers

$500K - 1M

$1M - 5M

$5M+

$1,000

$1,750

$3,000

Revised benefits for Industry Market discounts coming soon!

Partners

There are many ways to partner with TxORA

Knowledge Partners

Workforce leaders

Conservation organizations

Infrastructure professionals

Business development centers

Resource Champions

Investors

Enthusiasts

Commerce

Collaborative hubs

Supportive Structures

Public offices & agencies

Community organizations

Healthcare practitioners

Tech providers & collaborators

Sponsor Market Spaces
Nurture the Future of the Outdoor Economy
Invest in Outdoor Business & Projects
Education & Services for Outdoor Brands

TxORA Equips Ecosystem Participants

With data, partnerships and learning networks that empower outdoor entrepreneurs to achieve their business goals and reinforce connections to our rural communities.

External Learning & Capacity Network

SOBAN

State Outdoor Business Alliance Network