The expansive and diverse landscape of Texas provides the foundation for an outdoor recreation economy that boasts $47.6 billion in economic spending, creates over 387,000 direct jobs, and generates $19.3 billion in wages and compensation. Nearly 12 million Texans participate in a range of outdoor activities that promote healthy behaviors and contribute to rural economic resiliency.
The expansive and diverse landscape of Texas provides the foundation for an outdoor recreation economy that boasts $47.6 billion in economic spending, creates over 387,000 direct jobs, and generates $19.3 billion in wages and compensation. Nearly 12 million Texans participate in a range of outdoor activities that promote healthy behaviors and contribute to rural economic resiliency.
What is TxORA?
What is TxORA?
The Texas Outdoor Recreation Alliance (TxORA) is a collaborative network of outdoor businesses, organizations, recreation educators and conservation leaders who seek to advance Texas' $48 billion outdoor recreation economy, by elevating outdoor business and fostering engagements that strengthen our communities.
The Texas Outdoor Recreation Alliance (TxORA) is a collaborative network of outdoor businesses, organizations, recreation educators and conservation leaders who seek to advance Texas' $48 billion outdoor recreation economy, by elevating outdoor business and fostering engagements that strengthen our communities.
TxORA coalesces the fragmented outdoor recreation industry as an engaged ecosystem, connected through an industry advancing network, enhanced recreation opportunities and exposure driving events. We nurture the future of the recreation economy through initiatives that champion startups, small business and outdoor communities, and provide access to a suite of services that empower entrepreneurs to achieve their business goals.
TxORA coalesces the fragmented outdoor recreation industry as an engaged ecosystem, connected through an industry advancing network, enhanced recreation opportunities and exposure driving events. We nurture the future of the recreation economy through initiatives that champion startups, small business and outdoor communities, and provide access to a suite of services that empower entrepreneurs to achieve their business goals.
The extraordinary businesses, brands and communities that create participant inspiring products and recreation opportunities are essential to the outdoor ecosystem.
The extraordinary businesses, brands and communities that create participant inspiring products and recreation opportunities are essential to the outdoor ecosystem.
The extraordinary businesses, brands and communities that create participant inspiring products and recreation opportunities are essential to the outdoor ecosystem.
Why?
Why?
Outdoor Recreation is More than Leisure
Outdoor Recreation is More than Leisure
Outdoor Recreation is Business
Outdoor Recreation is Business
Outdoor recreation cultivates an industry landscape that depends on a dynamic assortment of entrepreneurs, innovators, land owners and stewards of our outdoor spaces. Major industries contribute to outdoor recreation, led in 2022 by retail trade ($153.6 billion), followed by arts, entertainment, recreation, accommodation, and food services ($144.5 billion), and the manufacturing ($19.3 billion).
Outdoor recreation cultivates an industry landscape that depends on a dynamic assortment of entrepreneurs, innovators, land owners and stewards of our outdoor spaces. Major industries contribute to outdoor recreation, led in 2022 by retail trade ($153.6 billion), followed by arts, entertainment, recreation, accommodation, and food services ($144.5 billion), and the manufacturing ($19.3 billion).
Outdoor Recreation is Health
Outdoor Recreation is Health
Participation trends sparked by COVID-19 have ignited overdue narratives on the credible physical and mental benefits of outdoor activity. Movement in nature with others addresses some of the Nation's daunting public health concerns like increasing stress and anxiety, mental well being, cardiovascular health, inflammation and scalable preventive care strategies suitable for a growing population.
Participation trends sparked by COVID-19 have ignited overdue narratives on the credible physical and mental benefits of outdoor activity. Movement in nature with others addresses some of the Nation's daunting public health concerns like increasing stress and anxiety, mental well being, cardiovascular health, inflammation and scalable preventive care strategies suitable for a growing population.
Outdoor Recreation is Rural Economic Development
Outdoor Recreation is Rural Economic Development
Rural communities rely heavily on outdoor recreation for economic activity and public interests are projected to continue increasing over the next 30 years. Outdoor recreation based strategies have the potential to revitalize rural communities, connect people, create careers and fuel economic growth. With the abundance of rural communities across Texas, solutions for their future are essential.
Rural communities rely heavily on outdoor recreation for economic activity and public interests are projected to continue increasing over the next 30 years. Outdoor recreation based strategies have the potential to revitalize rural communities, connect people, create careers and fuel economic growth. With the abundance of rural communities across Texas, solutions for their future are essential.
Outdoor Recreation is Texas
Outdoor Recreation is Texas
Texas is a leader in attractive business climates and small business support, has a renowned history in conservation practices and agriculture education, and a population that personifies outdoor lifestyles. However, until TxORA, the state industry lacked a cohesive identity, resulting in missed opportunities to capture investments and maximize the benefits to all Texans realized through outdoor recreation.
Texas is a leader in attractive business climates and small business support, has a renowned history in conservation practices and agriculture education, and a population that personifies outdoor lifestyles. However, until TxORA, the state industry lacked a cohesive identity, resulting in missed opportunities to capture investments and maximize the benefits to all Texans realized through outdoor recreation.
Our Focus
Our Focus
Outdoor Business & Industry Advancement
Outdoor Business & Industry Advancement
Recreation Infrastructure
Recreation Infrastructure
Community Engagement
Community Engagement
Advocacy
Advocacy
